Legal Marketing: What it is?

Thanks to a very important person in my life, I have begun exploring the possibility of exercising the legal profession with a more innovative perspective and to start looking for other disciplines that could enrich my professional performance. Among so many readings, a very interesting blog about Legal Marketing attracted my attention. However, lawyers and students consider that the term contravenes the professional ethics of lawyers, whether never -ending classes of professional ethics or the myth that lawyers become rich just for his dedication to the law studies and not for the marketing. Nowadays, every law firm has sought to enter a digital age where websites are clearly necessary for survival, where the office phone is no longer enough to find a lawyer and where the effective and efficient response to customer demands are extremely required. What is Legal Marketing? It has become a compulsory subject to capture and retains more customers? Is it contrary to the sacred concept of professional ethics? The law firm strategy must be more concern about the image and marketing than the academic titles of its partners? How to attract more clients and promotes loyalty to the law firm? This time I have more questions than answers, but I do accept the challenges to find out all the answer.