Legal Marketing: What it is?

Thanks to a very important person in my life, I have begun exploring the possibility of exercising the legal profession with a more innovative perspective and to start looking for other disciplines that could enrich my professional performance. Among so many readings, a very interesting blog about Legal Marketing attracted my attention. However, lawyers and students consider that the term contravenes the professional ethics of lawyers, whether never -ending classes of professional ethics or the myth that lawyers become rich just for his dedication to the law studies and not for the marketing. Nowadays, every law firm has sought to enter a digital age where websites are clearly necessary for survival, where the office phone is no longer enough to find a lawyer and where the effective and efficient response to customer demands are extremely required. What is Legal Marketing? It has become a compulsory subject to capture and retains more customers? Is it contrary to the sacred concept of professional ethics? The law firm strategy must be more concern about the image and marketing than the academic titles of its partners? How to attract more clients and promotes loyalty to the law firm? This time I have more questions than answers, but I do accept the challenges to find out all the answer.

Panama Presidential Election 2009

In Panama, we´ll have the presidential election but what is the importance of this election? Undoubtedly, the importance is crucial. Panama is growing and many international specialists consider Panama as one of the countries with the highest expectations of development. And now we must choose the person who led our nation's future.

My point of view is that we need a change of the existing social structures to gets rid of paternalism, vindictiveness, “juega vivo”, among others erratic behaviours, and starting to look very strongly to build our own future. But it is important to respect and exalt the achievements of past administrations and continue with the implementation, if they have an impact on welfare.

Panama deserves more, and the Panamanians must start promoting education, peace and equity, respect each other, demanding our rights and fulfill our obligations, as it is to participate in the next presidential election, always thinking on the best interests of Panama. At the end of the day, we´ll get a more equitable, fair and peaceful society.